Database administration - not the most exciting subject but, important to the smooth running of both your database and your business.
A simple example would be if you use your database to generate mail shots; unless you keep on top of your database, duplicate entries could very easily occur and you could end up sending out more than one mailing to the same person. This is not only wasteful (in terms of time and money) but, annoying to your potential customers.
A Database Administrator (DBA) can help with the 'targeting' of customers by extracting data which is relevant/matches your campaign and, help you measure the success (or otherwise) of that campaign by analysing the results from the returns.
A DBA's responsibilities extend far beyond extracting data, they are responsible for the stability and availability of your databases and related applications. The knowledge base required to be a successful DBA is huge so why not let S & S Data take on that burden?
Contact us if you would like to discuss your requirements.